Quote of the day: #Branding

“Sometimes you have to sacrifice your performance for high heels.” 


– Gwen Stefani


 This quote speaks to how essential image is for a person’s success. Gwen Stefani’s style and character is just as much a part of her identity as her musical talent. It wouldn’t be the same if she showed up to “work” lazily dressed in frumpy clothes. That’s not what her boss (fans) pays her for.


 In a similar way, professionals are expected to dress according to what their business, industry, leaders, clients, expect of them. It’s part of your identity as a responsible and successful pro.



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