Despite Coca-Cola’s several collaborations with designers and artists to produce fresh bottle images, it’s preeminent brand signature — the shape of its bottle — is never out shined.
So you still think style’s just a bunch of fluff?
Katy Perry’s photographs by Jannson in Interview mag beg to differ.
When you’re in the media’s eye and every step you take is scrutinized, publicized and tweeted, it’s tough to create a brand without your audience’s approval and agreement. It could be even harder to break out of your teeny-bopper persona … unless you’ve got the right tools and strategy to to make your desired new message clear.
The photographs of Katy Perry below successfully reposition the celebrity and communicates a clear message. What’s the message???
Take me seriously; I’m a talented and professional performer.
(Blk/Wht Photography by MIKAEL JANSSON)