Despite Coca-Cola’s several collaborations with designers and artists to produce fresh bottle images, it’s preeminent brand signature — the shape of its bottle — is never out shined.
I’m often cut off mid-sentence and asked, “But..what do you wanna do?”.
Fair enough question.
(SPOILER: There are no images in this post)
It isn’t as if I responsibly mapped out my professional trajectory like I was taught to do…Instead, I followed my heart (whatever that means) and learned important lessons along the way. But, that doesn’t help clarify things, does it?
How silly was I to add “passion” to the bulletpoints on my resume? The entire Dalek population would explode attempting to grasp this concept.
That said, using a wordcloud tool has failed to capture the essence of the value I can add to any organization – instinct, experience, heart, loyalty, intuition, perserverance, empathy, connection, et al…These terms are not trending on LinkedIn — Google alerts would’ve informed me, and I just checked.
So, since my unorthodox list of accomplishments are invisible to search engines (and, incomprehensible to Daleks), I decided to explicity define “success” for myself as a courtesy to my new friends and acquaintances.
Here is what my point B looks like:
*You’re having your A.M. coffee while reading about the biggest networking event of the year on a page in the WSJ.
(Blurb for one of many well-known international events)
The text reads:
Notable Speakers include:
Abby Joseph Cohen one of the most respected figures in investing circles and is the chief US investment strategist for Goldman Sachs Group, Inc.
Anna Wintour, Editor-in-Chief, Vogue
Carrie Fisher, Actress best known as Princess Leia
Sarah Blakely, CEO & Founder, Spanx
Genevieve Bos, Founding Publisher, Pink Magazine
Sheila Kahanek, former Accountant, Enron.
I hope that helped clarify some things for you.
Have a great weekend!!!
*end scene;P(SPOILER: To be continued…)
So you still think style’s just a bunch of fluff?
Katy Perry’s photographs by Jannson in Interview mag beg to differ.
When you’re in the media’s eye and every step you take is scrutinized, publicized and tweeted, it’s tough to create a brand without your audience’s approval and agreement. It could be even harder to break out of your teeny-bopper persona … unless you’ve got the right tools and strategy to to make your desired new message clear.
The photographs of Katy Perry below successfully reposition the celebrity and communicates a clear message. What’s the message???
Take me seriously; I’m a talented and professional performer.
(Blk/Wht Photography by MIKAEL JANSSON)
Look at the last thing you bought, what problem did it solve, what benefit did you buy?
— Ronald Skelton (@ronaldskelton) May 6, 2012
How much thought do we put into where we spend our time, energy and money? Do you consider how the product in your shopping basket got to your hand? How was it manufactured? Whose idea was it to create this? What was intended when the decision to produce the product was made?
Let us know — do you think it matters???
We encourage you to pause and think about what message you’re helping create each time you make a purchase or decision. What you buy makes a bigger statement than you think — it supports ideas, practices and institutions. Be smart. Choose wisely.
Thanks for stopping by.
All the best,
I’ve never met Riley, but I remember having the same fit at the toy store when I was her age…*whining that it’s not fair!!!